Spring has (nearly) sprung, so why not put the cleaning on hold and immerse yourself into a good book. Here’s what the ECI team are reading as the days get longer.
Jeremy Lytle
The Black Butterflies by Priscilla Morris
Today we are sadly all too familiar with the horrors of war from Ukraine (over the past two years) and more recently the daily grim news from Gaza. But this novel takes us back to 1992 and the outbreak of conflict in the Balkans. It felt genuinely shocking at that time that a war had started in Eastern Europe, the former Yugoslavia. My university flatmate had visited only months before.
Set in 1992 this is a story of the start of the siege of Sarajevo (the first 10 months of what would become a 44-month siege). The central character is a fifty-five-year-old painter and Professor of Art, Zora Kočović. This is at times heartbreaking and bleak as it recounts the slow drudgery of war and its impact on the civilian population of the city. As the trapped citizens of Sarajevo are slowly deprived of necessities such as freedom of movement, heat and lighting, food and then running water.
But amidst all the bleakness there is also hope and love. Neighbours come together and support each other. Zora, the artist and her bookseller neighbour look out for each other and at times it can be strangely uplifting.
The Black Butterflies of the title are themselves a metaphor of hope over the destruction of the extensive library at the Academy of Fine Arts.
Duncan Ramsay
Ultra Processed People by Chris van Tulleken
A fascinating journey through the world of modern food, from what goes into it, how it's sold to us, and the effects it has on the body, on society, and on the planet. As you can imagine, after reading the book you gain a newfound appreciation for ingredient labels… and what exactly things like Xanthan Gum are (it’s probably better not to know).
My key learning is that while there isn’t really a decent demarcation of what is good/bad on the ultra processed food spectrum, and just because things are marketed as “healthy” or “good” doesn’t mean that they aren’t in fact ultra processed – the low-fat vegan sriracha mayo and one particular brand of oat milk in my fridge gave me a fright! The best bet is to stick with cooking your own food rather than buying anything pre-prepared.
Mia Smith
Politics on the Edge by Rory Stewart
An insightful, at times terrifying insight into the world of Westminster and local government. Rory Stewart has had an undeniably impressive career - diplomatic service in Jakarta and Iraq, aid work in Afghanistan, teaching posts at Harvard and Yale, local and national UK government positions, including an unsuccessful party leadership run against Boris Johnson.
His book covers all of these, majoring on the inner workings of David Cameron and Theresa May's governments. While I wasn't expecting it all to be roses, the finer details of how parliamentary votes are whipped and senior positions apportioned proved quite uncomfortable reading. For all the sobering political revelations, it was also really interesting to find out more about traditionally less "high profile" ministerial positions e.g. Secretary of State for Prisons and Probations, a role Stewart held for a year or so and used to campaign against statutory minimum sentencing.
Even if you aren't aligned with Stewart's politics (as I am not), his experience allows him to offer a unique perspective for anyone interested in learning more about modern UK politics.
Chris Watt
The Bee Sting by Paul Murray
Having enjoyed another of Paul Murray’s books (Skippy Dies) a while ago, I bought his latest, The Bee Sting, last summer for a bit of holiday reading but have only just got around to it. Perhaps I was put off by it being over 650+ pages, but I shouldn’t have worried as it’s a compelling read, full of sharp, lively dialogue which tells the tale of a successful Irish family whose fortunes take a turn for the worse. The author does this though the eyes of each family member in turn, revealing their secrets and past traumas along the way. The book is fast-paced, humorous and suspenseful, if ultimately rather poignant and sad.
There is no obvious link to the world of private equity but, without giving away any spoilers, I think it’s fair to say that Maurice Barnes, the grandfather in the story and founder of Maurice Barnes Motors, the family business, could have done with some serious help and support regarding his succession planning!
Nikki Knobel
Edible Economics by Ha-Joon Chang
On the way home one evening I walked into the bookshop at Waterloo Station and spotted ‘Edible Economics’. I tend to navigate towards cookery books and as my daughter is studying economics at school, I thought this would be a good book for us both to read - and it is.
The author, Ha-Joon Chang, takes you on a mini world tour, providing a brief glimpse of staple food history and exploring how they have helped strengthen economies. Conversely, it also examines how industrialisation and changes in production have had negative impacts. It was an easy read, pitched at the right level for someone (like me) who isn’t an economist, but it did leave me craving the South Korean food!
Insights
25/04/2024
Read Time: Min
What are ECI reading? Our spring reading list:
ECI has a proven track record of supporting UK-based businesses in achieving international success. With 77% of our portfolio companies pursuing international growth since 2016, and 40% of portfolio revenue coming from international markets, we understand the challenges and opportunities businesses face as they step into the US arena.
But scaling into the US is no easy feat with market opportunities, regulations, and access to talent across 50 states creating several different challenges. From our New York office, we chat with ECI’s North America Growth Specialist, Brett Pentz, about how to avoid the expensive and time-consuming pitfalls.
Is the US right for you now?
Many UK businesses establish strong leadership positions in their home market and see the US as a natural next step. Early wins from the UK validate the potential, but scaling that success across the pond requires careful planning.
Before diving headfirst into incorporating, registering, hiring and engaging a whole range of professional services, we encourage businesses to consider if a US office is necessary at this stage of their growth. Other options to contemplate include:
- A virtual presence: Utilise a virtual US office address and phone number for meetings / sales calls and focus efforts on expanding US digital marketing and partnerships.
- Contracted support: Engage independent consultants or B2B sales providers to test the waters and validate the need for dedicated US based sales resources.
- Employer of Record (EOR): Partner with an EOR to add the first few US-based sales reps without the hassle of incorporating yourself.
Brett Pentz, ECI North America Growth Specialist
Identifying the right time to open a US office
While virtual setups and external support can pave the way, once your customer base has grown to a scale that it can no longer be supported by UK-based account management or customer service, it’s a clear sign a physical presence is needed. A US office offers several benefits:
- Market commitment: Signals your dedication to the US market and attracts potential customers.
- Talent acquisition: Enables you to recruit and hire US-based employees more effectively.
- Market intelligence: Provides on-the-ground insights for localised digital marketing and partnerships.
- Business development: Increases your presence at industry events and outreach activities.
- Customer proximity: Offers better support for your growing US customer base.
Learn from experience
The "Home of the Brave" presents exceptional growth opportunities for UK-based businesses if executed with careful consideration and planning. If it’s not, the pitfalls can be costly, time consuming and have the opposite effect of the intended impact.
Our advice? Test the waters first, potentially with a virtual presence, and then work with a partner that has boots-on-the-ground experience – it will save a lot of frustration.
Insights
22/04/2024
Brett Pentz
Read Time: Min
Home of the Brave: Setting your business up for US growth
We’re delighted to have picked up two gongs at the 2024 Real Deals Private Equity Awards. For the second year running, we won mid-cap PE House of the Year and were also voted European Fund of the Year.
It’s fantastic to be recognised by our industry peers and we’re very proud to win both awards. Congratulations to the whole team at ECI and to everyone else who made it possible.
PE House of the Year - Mid-Cap
Winning PE House of the Year has capped off a milestone 12 months for ECI having closed our largest ever fund, ECI 12, at the hard cap of £1bn and delivering 4 exits at a return of 4.7x average gross MOIC.
During the same period, we also launched a Growth Specialist panel, appointing experts in areas such as People & Talent, Technology and Sales & Marketing. Together with our in-house Commercial Team, this helped drive average portfolio revenue growth of more than 20%.
In addition, we further evolved our commitment to ESG becoming B Corp certified, developing a robust ESG toolkit to support the portfolio and registering ECI 12 as an Article 8 fund.
European Fund of the Year
This award recognises that we have delivered significant overall performance, standout deals, and the ability to achieve strong investor returns. On an aggregate basis, our ECI 10 fund aimed to generate over 2x TVPI and 20% net IRR for investors. The total return multiple is exceeding expectations at 2.6x TVPI and DPI for this 2015 vintage fund currently at 2.5x.
News
19/04/2024
Read Time: 1 Min
ECI wins two more awards
It was a day well spent at the Real Deals Tech Innovation Conference and a dominant theme was Generative AI (GenAI). Nearly 18 months after the launch of ChatGPT, and the wave of excitement that followed, I’ve been reflecting on the state of play with GenAI and our learnings around what makes a successful implementation.
Passing the peak of the hype cycle
While GenAI spending is projected to double in 2024, over a hundred new GenAI vendors are expected to be formed, and the capabilities of Large Language Models (LLMS) are continuing to evolve with developments like Open AI’s Sora video generation, it does feel as the initial frenzy has subsided a little, with businesses taking a more realistic view of LLMs strengths and limitations. Businesses are recognising GenAI as a valuable tool within a broader digital transformation strategy, rather than a silver bullet that will fix all problems for all people. We have moved past the point where businesses felt compelled to use AI because everyone else seemed to be doing it, without always having a clear idea of the problems they were trying to solve. While the talk around GenAI has quietened, adoption has continued to increase, helped by the launch of Microsoft Copilot despite some teething issues with the initial release.
Keys to successful implementation
As more GenAI projects reach completion, the success factors are becoming clearer. Here are 5 key steps to successful implementation:
1. People. There are two key considerations around people. The first is having high-quality data talent in the business, which is increasingly becoming a differentiator for businesses given the scarcity of these people. They bring the ability to continuously develop and deploy new models as business requirements change. The second area is leadership. As with any change programme, leadership buy in and sponsorship is key to driving the right culture and behaviours throughout an organisation.
2. Prompt engineering. A lot of the value in LLMs is in the quality of the prompt. Upskilling teams using training or prompting guides is an important step to driving up adoption and value delivered. Given you can expect at least pockets of individuals in any firm to be using GenAI in their day-to-day roles, particularly from younger generations, companywide training is often a sensible approach.
3. Mechanism for extracting value from insight. In order to make sure value is extracted from LLMs, their implementation should be treated as any change programme, with thought given to winning hearts and minds, training, process changes and measurable success criteria. Outputs from LLMs need to provide more than just improved efficiency of individuals or interesting insights – deployments of these models need to be supported by fundamental changes to business operations to ensure value is being realised.
Often leaving individuals to experiment with LLMs is a good way to identify new use cases, but there needs to be a process to collate and centralise the ones that work well to deliver impact across the whole organisation.
4. The right tool for the use case. Understanding the specific use case is important in adopting the right tool for the job. Are you looking to generate content? Or to automate repetitive admin tasks? Or for support with decision making? Or for insights based on business data? The tool you would use for each of these is different, and for most of them GenAI is unlikely to provide the best solution. If you do use a LLM, there are further considerations, such as whether you deploy an out of the box model or train a bespoke one, which will again be driven by use case.
5. Data assets. Finally, the data in the business needs to be accurate and accessible for the models to generate useful outputs. Rubbish in, rubbish out. In addition to this, protecting your data is an increasingly important consideration – both internal data usage policies and agreements with third parties that have access to your data are key.
ECI's approach to GenAI
At ECI we’re taking a proactive approach to Gen AI, both internally and for our portfolio. Internally, we have developed and integrated an LLM into our origination tool, Amplifind, and have deployed Microsoft Copilot across all teams in the business. For our portfolio, we are hosting a Digital Summit next month where we bring together Technology, Data and Finance leaders from across the portfolio to share their experiences and learnings with a focus on driving value from LLMs, which I am very much looking forward to.
Insights
17/04/2024
Max Jackson
Read Time: Min
Max Jackson’s insight from the Real Deals Tech Innovation Conference
In our third episode chatting to Phill Robinson, founder of Boardwave, the European network for the software industry, we discuss what has he learned about launching overseas and the pitfalls other CEOs can avoid.
Listen to Episode 5.3:
Available on Apple Podcasts:
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Transcript:
Fiona: In this third episode, chatting to Phill Robinson, a tech leader who's worked in a number of international software businesses, and who helped to launch Salesforce in Europe. I ask what has he learned about launching overseas, and what war wounds can other CEOs learn from.
Phill: We built an organisation market by market. So we'd go to the UK, then we'd go to France, then we'd one by one go to Germany, and Italy, and Spain. And what we learned was the first, and all the people that you hire at the beginning of the journey aren't necessarily the people that are the right people for the middle of the journey and the end of the journey. And so, unfortunately, we made a few errors in terms of hiring the right people at the right time, so I think be very clear about the skill sets you need in each of the markets that you're in, to make sure that they're right for the situation.
So you might be quite a mature business in the UK, but you're still a fledgling, you know, start up in France maybe, which is different to the situation in Italy or Germany. And so in each one of those, you've got a different situation, you need to hire the right people for the right situation. And that's not always easy, because certainly, if you're in California, you're seeing a different environment altogether, and you might see the business through one lens, and actually, you should look at it through a different lens, because in France it's a tiny start up with five employees. So that was tricky for us, but eventually overcame that.
I think, actually, we talk about European software a lot, and why we haven't been as successful as maybe the Americans have in the last generation, of building big global leaders, and we've always talked about…well, a few things. One is founder risk profile is one issue. In Europe, we'll admit, we've got a lower appetite for risk. Or that's the theory, anyway. The other one is that they've got one big market. So you build a software product that works in New York, it'll work in Miami, it'll work in LA, it'll work in Chicago. It's one market. And we have lots of small markets, so each one has friction, if you want to go from one market to another, and cost, and therefore, it slows you down. So in the U.S., you know, they could build a $100 million business in six or seven years, if they're doing a really good job. In Europe right now, it might take you 15 years. So it takes a lot longer, as a consequence of that.
That also creates issues with access to capital, because you are more consumptive of cash, and it's going to take you longer, and following on all that is more difficult, and the terms are more difficult, and less liquidity. So those are issues around European software, but actually, right now I think it's changing a lot. The attitude of the next generation of founders is changing, and they've have got a greater appetite for risk, I think.
But also, the way that the European market works, it's a $19 trillion market in terms of the GDP of Europe, and rather than accessing it through one market at a time, today, if you're a software company, you can do one product for the whole of Europe, the way the U.S. can for their own domestic market. So you've got cloud computing, which means rather than having to ship software to different countries, and install it on different customers, you can build one piece of code on one server, and deliver it virtually to any desktop, anywhere in the world, or anywhere in Europe. You've got immediate distribution channels through things like App Stores, and Play Stores from Google, that will get your product to the right people, in the right place, at the right time. You've got the ability to change your product really quickly for each market using AI. So, you know, you can take a software product, and almost at a click of a button, it will translate the software into French and German and Spanish and Italian, almost immediately. And it will also help you to localise it as well very quickly and easily.
And then, finally, you know, there's sort of the distribution channel. When we built up Salesforce back in the noughties, we had to have physical people in each country. Because anybody who was buying a software product, which was an enterprise software product, would expect you to visit them several times, do demos, do proof of concepts, build trust, and eventually, hopefully, they'll buy your software. Today, after the pandemic, the buyer doesn't expect you to come and see them, they're prepared to do business over Zoom. So actually, now you can actually centralise your effort. It has to be multilingual, but you can centralise most of your sales effort in one place.
So for the first time ever, you've got this single-market opportunity, which is a big market opportunity for you to the Pan-European, through the changes of technology in the last few years, in exactly the same way as the Americans have. So one product that works in London can work in Paris, Milan and Munich, just the way the one that was in the States could in each city in the U.S.
So there's a big shift, actually, in the platform, and I think we've got a real opportunity in Europe to build some great software companies in the next generation.
Fiona: So it sounds like, in terms of the difference between sort of scaling in Europe and scaling in the U.S., it's getting more similar. Is there anything that's still a difference? I mean, you mentioned sort of multiple languages, obviously, there, which is a challenge, but anything that actually is maybe even more of an opportunity in the European market, as you see it?
Phill: I think one of our disadvantages was there's this concentration of wealth, concentration of capital, concentration of skillset in Silicon Valley. But we've had, you know, distribution of that across maybe a hub in London for startups, or a hub in Berlin, or a hub in Paris, both of them being that they'll be in one central hub. That concentration is changing in Silicon Valley. So I don't know if you follow the stats, but do you know how much it costs to hire a five year out university software engineer in California right now, or in Silicon Valley?
Fiona: I don't.
Phill: $300,000.
Fiona: Oh, wow. Okay.
Phill: It's a lot of money. And that's the price being paid by the big mega companies, because there's a fight for talent, so they can afford it with trillion-dollar valuations, whether it's Google or Meta or Salesforce, or whoever. And of course, that makes it really difficult for a scrappy startup to get started and get going. So there's a sort of a fragmentation that's starting to happen, where some of these companies are beginning to move away, right? They're moving to sort of Texas, or they've moved to Miami, or they've moved to New York, or Denver, or wherever, so there are multiple hubs now that are popping up as people distribute themselves elsewhere because the cost of labour is so high.
As a consequence of that, you've got the similar dynamic in the U.S., where you've got multiple hubs, with less concentration of skill set and capital, and it starts to look a little bit like the European market. So the sort of disadvantage you might have had with this concentration of wealth and concentration of skill set is changing. So actually, I think we've got an advantage over them now in that we've actually got a generation of founders that have the appetites to build big companies, big global companies, within a single market that's huge, and not dissimilar in size to the U.S. economy. And we've got hubs in London and Paris and Berlin and Amsterdam, which are really capable of building great start ups and great scale-ups.
Fiona: Is there anything that a CEO can do in order to kind of stay innovative, and maintain that as you scale, do you think?
Phill: Just focus on the customer, and what the customer wants, and focus on the product. If you focus on nothing else, focus on those two things.
I've got a friend of mine called Leo, who used to be the CEO of SAP. He would say it needs to be not a vitamin, but a painkiller. So don't build products that are vitamins, build products that are painkillers, that actually solve a real problem in the business, or business pain, and you'll do well. And you do that by understanding what the business pain is of your customers, by talking to them regularly, and understanding the product you have today, and what it does for them, and what it needs to do in the future. So keying in on the customer, and making sure they're happy and well-supported, and listen to what they need, and making sure that the product's a painkiller not a vitamin, and if you do those two things well, I think you can build a great company.
Fiona: Phill Robinson's top advice for maintaining innovation there, a focus on customer and product, that seems to be a recurring theme for CEOs we speak to, but also making sure your product is a painkiller not a vitamin, so it solves real business pain.
In the next episode, we ask Phill about his experience working with the private equity industry, including what mistakes both CEOs and investors can avoid.
Podcast
11/04/2024
Fiona Moore
Read Time: Min
Building Successful Businesses podcast: Phill Robinson, Ep3
We're pleased to announce our investment in TAG, the market leading high-touch travel management company to the entertainment and corporate markets. The deal provides an exit for Apiary Capital who have supported TAG since 2018.
TAG was founded in 1988 and now employs c.450 people across the globe. As an award-winning travel and event management company, TAG has redefined the standards for travel in the entertainment industry with specialists providing bespoke, high-end service to some of the biggest names in music, film and TV production as well as top C-suite and corporate executives.
News
10/04/2024
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ECI invests in travel management company, TAG
We chat with ECI Investment Manager Isabella Fox, about her role in the Investment Team, challenges in the market right now and the best concert she's ever been to!
Q: How would you describe your role in the ECI Investment Team?
My role as an investor at ECI is across the full investment cycle and falls into three core areas: deal sourcing, transaction execution and portfolio management.
Once we’ve researched and identified an investment opportunity, I’m heavily involved in the relationship building, analysis and due diligence that informs our investment decision. Once invested, I typically join the board to support management teams with the next stage of growth, working closely with our Commercial Team to help our portfolio reach their goals and deliver a successful exit.
The role requires a blend of analytical diligence (when I’m in the throes of a deal) and relationship building which is critical for both origination and portfolio management.
Q: How did your role in corporate finance at PwC help you at ECI?
There are many parallel dynamics from my time at PwC - it’s definitely been very helpful.
A key element is the technical aspect which covers a broad swathe from modelling to the fundamentals of a deal process, but also includes key accounting issues like revenue recognition and (real!) cash flow. It’s also given me a healthy dose of professional scepticism as having worked on both buy and sell sides, it provides me with a perspective on how the business narrative can be built up and marketed.
I also developed a broad network. I’ve got a great number of contacts from my time at PwC – both within the firm and the broader market.
Q: Which deals have you been working on recently?
I am still in my first year having started at ECI in May 2023, but have already worked on two fantastic deals; Commify, a business communication platform and ISMS.online, a cybersecurity and compliance software business. They’re both quite different in terms of size and market dynamics, so it has been great to have variety as I kick off my career at ECI.
I’ve joined the Board of Commify, and am still working closely with both management teams on the major initiatives that underpin their strategy and are driving growth.
Q: Are you seeing any consistent challenges in the market right now?
There are definitely some consistencies. Obviously there has been economic uncertainty recently with inflation raising challenges, not least in assessing underlying revenue growth in a business. Debt has clearly become much more expensive too which shines more of a light on the resilience of a business model and ultimately cash conversion for serviceability.
Human resources have become a more consistent challenge and a priority since Covid – particularly in tech. It hadn’t been an area that businesses had typically invested in but with the salary inflation and lack of candidate supply seen after the pandemic, it’s become much more of a focus and priority agenda item.
More recently, there haven’t been as many quality assets available. Where we do see great businesses, the market has become more competitive. But we’re finding that our focus on relationships, building early engagement and conviction, and then working with both our Origination and Commercial Team are giving us a clear advantage.
Q: How do you work with management teams?
It’s all about a partnership. The private equity cycle is relatively long, say four to five years, and you will inevitably have highs and lows in that period. You need to be able to work closely together and be on the same page about clear strategic aims. You need to build a robust relationship before investing and that needs to continue throughout the investment cycle.
You should never forget that management are in the business day in and day out so you’ll never know it better than they do, but the real value is more often in the strategic decisions about people and priorities. A good investor draws on the experience they've had across other situations and boards, and contributes to decisions that are going to have the biggest impact on the business’ long term success.
Q: You’ve been at ECI for nearly a year, is it what you imagined?
Very much so. I had experience of working for ECI as a buy-side advisor, so knew some of the team and was aware of their great reputation.
One unexpected feature has been working with the Commercial Team. I understood how they worked in theory, but actually seeing them in action pre and post deal has been really impressive. There's a genuine collaboration between all the ECI teams – it’s a low ego but high performing environment with genuine collaboration, rather than the siloed business model that is quite commonplace.
Quick Fire with Isabella:
What’s the best concert you've ever been to?
I saw The Rolling Stones in Hyde Park in 2013. They’re an iconic band and I'd grown up listening to their music, so it was brilliant to see them in the flesh, in the middle of London.
What’s your favourite city and why?
This is a tough one because I do love London, but thinking slightly further afield, Amsterdam is great. I spent part of my career there and loved the architecture, the art and how accessible it was by bike. There are also a vast number of places to eat and drink - there are fewer chains with independent outlets providing a much more varied experience.
How do you unwind?
Getting outside and going for a walk is the simplest but also most effective. I find it really important, when you're in the thick of it, to get out - I have never finished a walk feeling worse, which I occasionally have to remind myself of.
Best advice you've received?
Not advice given to me, but Estee Lauder said “I’ve never dreamed of success, I worked for it”. It is a helpful reminder that whatever your idea of success is, it won’t come without hard work and perhaps most importantly perseverance.
Which superpower would you choose?
Having the ability to teleport would be fantastic. I love travelling and being outside, so being able to click my fingers and be anywhere I want would be amazing.
Insights
05/04/2024
Read Time: Min
“Quick Fire” with Isabella Fox
ECI partner, Suzanne Pike, recently spoke to Real Deals about how we leverage the use of AI technology in the deal origination process, and how we incorporate our proprietary AI tool, Amplifind, to streamline lead sourcing, deal prioritisation and assess potential bolt-ons for portfolio companies.
To be competitive, ECI’s Origination Team needed to identify leads and meet target company management teams earlier and earlier. This dynamic, coupled with the strong growth profile of the companies we invest in, means the universe of businesses that may be a potential fit for ECI has grown significantly as we have moved up in deal size. With so much data now available, it’s become impossible for humans to analyse it all.
Created in 2020, Amplifind was enhanced and the prioritisation tool was embedded into our core processes from 2021. In the article, Suzanne describes that at the heart of Amplifind sits machine learning that sources and prioritises leads. She explains how it started life as a lead-sourcing tool, but that its remit has grown to effectively become the backbone of ECI's origination research process.
Automating the analysis of company descriptions and performance has reduced the time spent on reviewing potential leads by 80%, freeing up analysts' time for more in-depth research. Suzanne highlights that ECI has seen an eight-fold improvement in converting companies reviewed into quality leads when compared with our previous Companies House search approach.
While Suzanne discusses the benefits of using Amplifind in deal sourcing, she also identifies the impact it’s had on investors. Essentially investors want a track record and nothing trumps that she explains. But they also want to look forward and know that private equity firms have a coherent, repeatable model, and Amplifind demonstrates ECI have excellent central management and a robust process for triaging the hundreds of potential deals we see every year.
For a more detailed exploration of ECI's innovative approach to deal origination with Amplifind, and learn more about how it's harnessing technology to gain a competitive edge, read the full Real Deals article here.