Avantia, the digital home insurance platform, has added Accredited Insurance (UK) Limited as a new co-insurer, marking a significant milestone in its continued growth and commercial evolution.
The move follows the news in October 2025 that AXA UK renewed its underwriting agreement with Avantia in a new multi-year deal, extending a partnership that first began in 2012. Under the new co-insurance agreement, AXA retains an 80% share, while Accredited, a private equity-owned, A-rated insurer known for its agility and strong capitalisation, joins the panel on a five-year agreement underwriting the remaining 20%. Together, the two providers create a dual-insurer model that strengthens Avantia’s financial resilience and broadens its insurer base.
The addition of Accredited reflects a proactive, strategic decision to diversify Avantia’s capacity structure. Accredited was chosen not only for its A-rated financial credentials, but for its strong cultural alignment with Homeprotect, sharing Avantia’s commercial DNA, pace and growth ambitions as the business looks to its next phase of development.
The shift to a dual-insurer model is also expected to deliver tangible benefits for customers, with greater commercial flexibility in the capacity structure enabling Homeprotect to pass on more competitive pricing to policyholders.
The news comes against a backdrop of strong commercial performance for Avantia. At the heart of this is the business’s proprietary dynamic non-standard risk pricing model, which allows it to accurately assess and price complex, non-standard risks, providing access to fair and competitive cover for customers who may struggle to find it elsewhere.
Mark Eastham, CEO at Avantia Group, says, “The addition of Accredited marks an exciting new chapter. This is a new partnership built on strong cultural alignment and shared ambitions, and I believe that matters enormously when it comes to delivering for our customers over the long term. Our new partnership model puts us in the strongest position to be even more competitive to customers in the non-standard home insurance market and to achieve our growth ambitions of scaling our business to one million customers. We’re looking forward to what we can build together.”
George Moss, Managing Partner at ECI, says: “This is an important milestone for Avantia. A dual-insurer structure with two strong partners gives the business greater flexibility and a fantastic foundation for further growth. It is a sign of the platform that Mark Eastham and the team have built that capacity providers of this calibre are opting to be partners. There is fantastic momentum at Avantia, and this is just another important step as they continue to scale. Congratulations to the whole team”
