ECI took a sort of genuine interest in us. Fourth is a business that works hard on building culture and it’s very much a value-driven culture. And we felt that ECI shared those same views and beliefs around how important culture is.
Genuinely good people, you know, very trustworthy and they do not want to take over your world or run your business. They want to support you so that you can improve it and make it better. True to their word, consistent and like us all just want to win.