How we helped

Bounty supports families in the transition to parenthood, providing advice, help, reassurance and information, as well as welcoming them into an online community. Bounty helps global advertisers reach this audience, including via product sampling, podcasting, and parenting guides.

Sales & marketing:

  • We supported the management team to broaden its client base and product offering, to become the UK’s largest parenting club and online community for new and expectant parents.

Bounty grew its revenues significantly during our investment period and more than doubled profits, and in 2007 we realised our investment to Kaboose, the largest independent family-focused online media company in North America, for £70m.