Avantia is a virtual insurer with a world-class decisioning platform
How we’re helping
Tech & data:
- We have supported significant investment in tech & data capability to enable Avantia to price more effectively than its competitors through its proprietary machine learning platform, Cortex, which pulls together data from across the entire customer journey.
- That real time decisioning platform initially focused on pricing, but is now utilised across operations and marketing, and with scope for future applications.
Sales & marketing:
- Avantia has connected its data decisioning platform with Google Ads to improve the accuracy of its paid search bidding by better estimating a customer’s lifetime value. Since doing so it has increased its paid search ROI by 40%.