TAG announces major leadership expansion to support global growth

07/11/2024
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An exciting milestone for ECI-backed TAG which has announced significant leadership expansion for 2025. Following our investment in TAG in April 2024, this move supports TAG’s long-term strategic growth plans to further consolidate its position as the leading travel management company in entertainment and high-end corporate travel.

Jens Penny, Chief Executive Officer at TAG, announced the appointment of several executive positions to support the delivery of the long-term strategic plan and to ensure the company structure reflects the global nature of the business.

I am delighted to announce the following changes to the Executive Team: Gabrielle Carr is appointed to Chief Operating Officer for TAG, globally. In addition to her existing operational responsibilities in the US and EMEA, Gabrielle will now assume overall responsibility for APAC operations; Shane Barr is appointed as Chief Revenue Officer for TAG, globally. Shane will have overall responsibility for new sales, business development, account management and marketing in all regions for entertainment and corporate clients; Byron Carr is appointed President – Global Touring and will have ultimate responsibility for the strategic direction and vision for touring, the largest division in the business. Completing the Executive Team line-up and remaining in their current roles are Bruce Wildgust, Chief Technology Officer, and Neil Barnes, Interim Chief Financial Officer.

Jens Penny

CEO, TAG

We’re thrilled to have Gabrielle, Shane and Byron step up into their new roles, bringing their wealth of experience and proven track records of success. This is a very exciting time for TAG as it continues its global growth, with these three appointments key to delivering its strategy as the leading travel management company in entertainment and high-end corporate travel.

George Moss

Partner, ECI

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