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The award recognises the fantastic growth at Content+Cloud prior to its sale to Advania, a leading IT provider in the Nordics, generating a return of 4.1x and IRR of 32%.
When ECI first invested the business was called IT Lab and ECI worked with management to transition its positioning from a generalist MSP targeting SMEs to becoming the UK’s foremost Microsoft Partner, with a depth and breadth of capability across Microsoft’s three cloud environments. This included mapping 600+ potential acquisitions, providing additional funding to support the M&A strategy and outreach and support on execution, resulting in C+C completing six acquisitions during ECI’s investment.
Peter Sweetbaum, CEO, commented: “The impact of the acquisitions on our growth was transformational. What we were able to acquire was really unique capability, at the right price with the right organisations that made a difference to the overall growth trajectory and the outcome.” The business grew from 300 people to an 800+ strong team, rebranded as Content+Cloud to align the Group under one brand representing its high-value proposition. The business is now the foundation of Advania’s UK presence, together building a true pan – European leader in technology services and solutions.