We’re delighted to announce that Content+Cloud has reached an agreement to become part of Advania, a leading IT-provider in the Nordics with operations in Sweden, Iceland, Norway, Denmark and Finland, generating a return of 4.1x and an IRR of 32.1%. The transaction will close during December 2021.
Content+Cloud is a leading technology services business, digital transformation partner and Managed Services Provider (MSP). It is a Microsoft partner in the UK, operating across all 3 Microsoft clouds, including Modern Workplace, Azure and Dynamics, Content+Cloud helps clients transform the way they operate, optimise the way their people work, and provides flexible and secure platforms on which to operate.
ECI invested in Content+Cloud, then called IT Lab, in 2016, backing the CEO, Peter Sweetbaum, and his vision for the business: to become a leading Microsoft partner helping companies to grasp all that technology can offer. Since then, ECI has supported the business to deliver on strategic acquisitions that deepened the business’ proposition in cyber, public cloud and Microsoft application capabilities. With 16 Microsoft gold certifications and 6 Advanced Specialisations, Content+Cloud is the only UK partner to have Advanced Specialisations in Intelligent Cloud (Azure), Modern Workplace and Security, and Business Applications.
The business has invested to create an integrated and scalable platform, that in 2020 unified under one group brand, Content+Cloud. Growing from c. 300 people in 2016 to now employing c. 800 people across its offices in London, Manchester, Milton Keynes, Reading, Cardiff and Cape Town, South Africa.