Investis Digital on the up with Vertical Measures bolt-on

29/03/2019
Richard Chapman
Read Time: 2 Min
Topic:
Digital Marketing Investis Digital M&A Outsourcing Richard Chapman SME Services

Investis Digital team

Investis Digital has announced its acquisition of Vertical Measures.  This is the second acquisition the global digital communications company has made since partnering with ECI in 2014.

Vertical Measures is a Phoenix, Arizona-based digital marketing agency that specialises in digital marketing strategy – encompassing content marketing, SEO, paid-for search, and conversion optimisation.

The company was formed in 2005 and employs more than 60 staff. It prides itself on driving tangible results online, by building effective digital marketing strategies based on a thorough understanding of the customer journey.

The acquisition strengthens Investis Digital’s Connected ContentTM approach, which marries engaging digital storytelling and outreach with market-leading performance marketing and cutting-edge technology, to deliver measurable results to clients.

Don Scales, Chief Executive Officer of Investis Digital, said, 

We are excited to bring together Investis Digital and Vertical Measures. We share strong, results-driven cultures and have significant synergies and complementary services, which will allow us to provide clients with more resources and greater depth. The acquisition fits perfectly into Investis Digital’s ongoing strategy to diversify and grow our business through innovative investments, allowing us to better serve our clients and continue to deliver on our promise of redefining how businesses around the world create meaningful connections with audiences.

Don Scales 

Chief Executive Officer of Investis Digital

This represents a very exciting moment for our company and we couldn’t be more pleased to be joining the Investis Digital team. We were attracted by Investis Digital’s global approach to digital marketing and communications, and its ability to offer clients access to a wide network of talent. We look forward to working alongside the rest of the Investis Digital team to continue to deliver for our clients.

Arnie Kuenn 

Chief Executive Officer of Vertical Measures

We are delighted to have Vertical Measures brought into the Investis Digital family. This bolt-on reinforces Investis Digital’s Connected ContentTM proposition, meaning an emboldened ability to achieve its goal of driving actionable insight and tangible results for its clients .

Richard Chapman 

Partner and Head of ECI’s Business Services sector

investis digital old logo

About the author

Richard Chapman

"I enjoy leading deals at ECI and have invested in lots of different areas including healthcare, restaurants, business services and tech-enabled services, to name a few. A large part of my role is post-investment, helping companies continue their growth organically and through acquisition, both in the UK and internationally."

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