MiQ is a leading programmatic media partner for marketers and agencies.
How we’re helping
MiQ is a leading programmatic media partner for marketers and agencies. Through their proprietary technology, MiQ delivers digital advertising campaigns on display, video, audio, out-of-home and connected TV inventory for advertising holding companies, independent advertising agencies and directly for advertisers.
- We worked with MiQ’s management team to develop and execute a North American expansion strategy including identifying key markets that would maintain cultural alignment and establish market credibility, leading to four new US offices. Since our investment US revenue has now grown to over 2/3 of total group revenue.
- We helped create a new management layer beneath the founders with CEOs and Managing Directors hired for the key US, UK and Australia markets enabling the business to scale.
- We have supported MiQ to further expand into Asia with commercial offices now open in both China and India following the launch into Singapore in 2017.
People & culture:
- The MiQ team has significantly expanded since our investment, with staff numbers more than doubling.
- The business hired a Head of Inclusion & Diversity, and have established an Inclusion, Diversity and Equity Accountability Report to deliver on its vision to have inclusion as the nucleus of its culture and a point of pride for the business.