Bionic is the UK’s leading business price comparison service.
How we’re helping
Bionic is an SME marketplace for switching essential services including energy, telecoms, finance and insurance. It combines cutting edge technology with experts who compare trusted UK business suppliers and talk customers through the results on their screen. It is rated Excellent on Trustpilot and is the UK’s market leading SME marketplace.
- We have worked with Bionic’s management team to build an acquisition strategy, and scope and source acquisition targets.
- Bionic has successfully made six acquisitions since ECI’s investment, and significantly expanded its capability offering to customers, providing SMEs more ways to save money on their business essentials.
Sales & marketing:
- We have worked closely with Bionic on their strategy and how to grow their non-energy offering, which has helped to support their M&A plans.
- We have supported the Bionic management team with their rebrand from Make it Cheaper to Bionic, representing how their in-house experts are enhanced by technology to provide the best offering to customers.
People & culture:
- We have invested significantly into the senior leadership team during our investment, bringing in market-leading digital and proposition expertise into the business and delivering on the founders’ succession plans of transitioning to non-exec roles.
Tech & data:
- Bionic’s technology platform underpins every aspect of its customer service, and they have significantly invested in this capability, including creating a new digital hybrid customer journey and deploying new platforms underpinning finance and insurance.