ECI invests in Commify

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We’re delighted to announce our investment in Commify, the UK-headquartered European leader in business messaging solutions to Local Enterprises. The deal, valued at €300 million, provides a full realisation for Hg.

Commify’s integrated solutions enable over 45,000 customers to communicate with their customers and staff, sending over 5 billion messages per year, covering a range of business-critical use cases from appointment confirmations to emergency alerts, via a range of channels including SMS, WhatsApp, RCS, email and voice.

The business is a long-established leader in the European Local Enterprise segment, complemented by fast-growing operations in the US and Australia. It operates at a global scale, taken to market locally in each country via both its global solutions brand Esendex and local self-serve brands. Commify has completed 16 complementary acquisitions in the last decade, and the investment from ECI will support further acquisitions across both existing and new countries, as well as to accelerate future platform and product development.

ECI’s ownership will allow us to accelerate our investment in new products and services, including our growing range of messaging channels such as WhatsApp. Alongside this we are excited to continue to drive expansion through further acquisitions in both existing and new countries. Commify is perfectly positioned to continue to deliver high quality, sustainable growth. This is a very exciting time for Commify, our customers and our employees as we look forward to further strong growth supported by ECI’s significant investment.”

Richard Hanscott

CEO, Commify

“Commify has built a differentiated position in an exciting global market, and with messaging becoming the number one customer engagement channel, there is a clear and compelling growth opportunity across Europe, the US and Australia. We’re delighted to be partnering with Richard and the Commify team to support them on further organic and acquisitive growth for the next stage of their journey.”

Paul McCreadie

Partner at ECI

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