ECI announces realisation of MiQ for 6.1x return

13/09/2022
Read Time: 2 Min

We’re delighted to announce the realisation of MiQ, one of the largest global programmatic media partners, to Bridgepoint, generating a 6.1x return.

Founded in London in 2010 by Gurman Hundal and Lee Puri, ECI backed Gurman and Lee in a minority investment in 2017. MiQ has transformed into a major global player in helping businesses to scale and deliver proven ROI through its media offering, analytical solutions and tech platform. The company turns data into high-performing advertising campaigns and provides real-time insights to drive tangible business change.

“Our success is built on revolutionising the way companies can maximise data, but unique business challenges around data science, analytics and programmatic trading are getting more complex every day. We’d like to thank Tom Wrenn and the ECI team for the fantastic support in helping us develop over the past five years, helping us turn MiQ into a truly global business. We look forward to where MiQ is going over the next five years and beyond.”

Gurman Hundal

Co-founder and Global Executive Chairman, MiQ

“It has been an amazing journey with Gurman and Lee, backing them in their ambition to grow MiQ into a global programmatic market leader. Since our investment the team have developed and executed an incredible North American expansion strategy, with over two thirds of group revenue now coming from the US. Delivering a 6.1x return is representative of the fantastic partnership, and Gurman and Lee’s enthusiasm and ambition has made this investment a career highlight. We wish them all the best for the next stage of the MiQ journey.”

Tom Wrenn 

Managing Partner, ECI

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DIVE DEEPER

Listen to our podcast with Gurman

In ECI’s podcast, “Building Successful Businesses,” we speak to CEOs about the building blocks of success and the lessons they’ve learned along the way. In Episode 1 we chat to Gurman Hundal, co-founder and CEO of MiQ, about what his first jobs taught him, why he decided to set up on his own, and how he learned to trust his instincts without relying on them. Hear what he had to say ahead of the MiQ sale.

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