ECI Partners has invested in ATG Media (‘ATG’), a global pioneer of webcast and timed online auction platforms. ECI will partner with ATG’s management and existing investor Mobeus Equity Partners (‘Mobeus’) to help drive the company’s ongoing international expansion.
ATG operates the-saleroom.com, i-bidder.com, BidSpotter.co.uk and BidSpotter.com as well as publishing the antiques industry bible, Antiques Trade Gazette.
ATG’s platforms allow bidders from around the world to browse fully illustrated sale catalogues and place bids over the internet in real time, with live audio and video feeds delivering the auction room atmosphere. Bidders are also able to participate in timed, online only auctions.
ATG’s growth has been driven by the continued shift of bidders online and ATG’s ability to provide auctioneers with a larger bidder base.
The sites have exceptional brand recognition – 80% of visitors to ATG’s websites visit because they know the brand or they find the brand via organic search.