Bargain Booze is now the biggest high street off licence chain in the UK. What they offer is clear - big brands sold at competitive prices. Sheila Dillon of Radio 4’s food programme visits their joint managing director Matthew Hughes to find out more about their success and how they compete against the national supermarket chains.
The Company has over 350 franchisees managing 620 stores within the Bargain Booze estate.
http://www.bbc.co.uk/programmes/b00s8djm
Robert Clark of Retail Knowledge Bank looks at the recent history of the off-licence, and who has emerged successfully from the recession, including Majestic, Bargain Booze and Tesco.
Following the recent Radio 4 programme the Sunday Times business section (Sunday 31 May 2010) also ran an article on the success of the Bargain Booze franchise model and how consistent pricing attracts customer loyalty. Please see attached link here:
http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article7140119.ece